Gift Cards Are a Lifeline

Gift Cards Are a Lifeline and no longer just convenient in desperate times. Gift Cards are a lifeline around the Holidays. In the past Gift cards were often equated with a sense of “not caring” for the person you are gifting the card for. I often heard (sometimes accused!) that it actually meant you did not really spend time trying to figure out what so and so would really like, therefore you didn’t care?!

Fortunately in this day and age this is no longer the case for several reasons.

A good Economic Reason is that Gift cards allow you to monitor your Holiday Spending Budget much better than just randomly shopping without a clearly researched plan. Shopping without a plan makes your level of guilt/status and the limit on your credit card, guide you into spending a lot more than you had planned.

The second reason why Gift Cards are very much in favor as an acceptable option these days, is the confusion caused by the overwhelming number of gift options that you have to wade through in department and novelty stores, This usually rapidly increases your anxiety levels. Tell me you haven’t heard these dreaded words: “I hate Christmas!”

The third reason can be found in the endlessly long post Christmas return item lines at many stores. Judging by those, a lot of people did not really know what the other person liked. Besides the wasted time and effort it takes to return gift, it can not leave a good impression with the recipient either.

The fourth reason may sound brutal to romantics, but in all honesty, after living in rapidly growing prosperity for the last 50 years, where many people have loaded up on just about everything they need or want, who’s to pinpoint exactly what gift will be right for the right person. It’s often a hit or miss at best, eliciting words like: “I guess you don’t really know me” and other words of disappointment. Our lives are so wrapped up in survival and search for happiness, that you have to be totally in tune with every person that is on your shopping list to score big. And then the anxiety: “I hope they like it” or “I didn’t hear anything. Guess they didn’t like it.”

The fifth and probably not the least reason would be most people’s inability to select the right gift. In the case of musical instruments, what do you know about guitar strings, which picks to play with, which electronic tuner to use, which strap is more comfortable for what type of guitar, which Ukulele, which acoustic or electric guitar, which amp etc, etc. etc. Unless the recipient of your Christmas gift has “hinted” exact instructions, he or she will most likely end up returning or exchanging the gift you so carefully selected.

So here is the pitch for why Jerry Lee’s online Gift Cards are a Lifeline.

You can save yourself a trip to an overcrowded store. Just buy the card of your choice online, print the Gift Card on your printer, fold it neat and put it in an envelope with your Christmas Card and voilà, you’re done. If you want your gift to appear voluminous, wrap a nice box in festive paper, put a Merry Christmas name label on it and put it under the tree. Don’t forget to write a nice personal message on the Christmas Card. I found that most people appreciate the card more than the gift, as you can learn from the Secret Santa Tsunami racing across the nation.

In any case, if a person on your shopping list is an aspiring or accomplished musician, you can’t go wrong with a Gift Card from Jerry Lee’s Music Store.

And this close to Christmas, it may actually be a valued lifeline.

Merry Christmas